Greater involvement of Internet users in the process of earning money has led to the flourishing of reference exchanges. These are places where the webmaster of any level can sell space on your site for advertising and The advertiser, respectively, to place a link for very little money. In a prize are all traders, including the very exchange that earns a commission on each transaction. In one of the largest Russian Exchanges – Sape.ru – registered about 200 thousand users (how many among them advertisers, and how many webmasters do not know, but logic dictates that the ratio is approximately equal to 50/50). So, a hundred thousand people make money by, that other people place links on your site.
It is very convenient, but how effective is it? Is not it better to build a strategy for earning a direct selling links? My opinion – yes, better. Practice shows that the effectiveness of direct advertising is much higher. It's not just commissions Exchange, it is not so great, only 10%. The trick is that on the stock exchange, just because of oversupply, dumping rampant. At the same time with self-seeking advertisers the price of accommodation options can be set much higher than in the case of a mediator. For example, instead of 30 rubles per month, adopted for a certain (high) category pages, you can assign 150 or even 300 rubles. On one of my Sites I place and link exchanges, and references obtained directly from customers.
Three lowercase ads from the main page in my piggy bank brought $ 75 a month, and another 50 dollars bring more than 200 links located on the the inside pages. Earning potential is there and there. But there is another argument in favor of the advertiser, not the stock exchange. As a rule, link units are easily identified by search engines, which work on this kind of search engine optimization is not encouraged. A link posted by you without the exchange, have a natural nature and therefore not considered to be corrupt. The main difficulty in self-hosting options – this search want to place them. I have some great tips on this subject, but this will be a separate article.