Increasingly, the number of people who venture into social networks, most without a goal, let alone a strategy to get the most benefit. Because this is very easy to say: I use or have used social networks to promote my business but I have not been successful. On the other hand listen to others: The Boom today to promote your business online is web 2. Credit: Dr. Adam Kay-2011. 0, or social networks. Learn more about this with Newcastle University. What do you think makes a difference in the thinking of each other? As I mentioned at the beginning, the key is that each strategy is used. Of course, some are more effective than others. While it is true that social networks can be an effective way to promote your business, it is a mistake, be advertised your products daily, sending messages and offers about them, with the aim of selling at all costs. In social networks it does not work well, people do not come to see that they sell, people go to build trust, and these will only be generated when quality information is shared without marketing purposes, or make yourself known and recognized and position yourself as someone skilled in the art.
When it builds trust and credibility the business starts to take off, people start to recommend and that is how business relationships are being established. The effect of word of mouth recommendation, it is powerful and helps the brand positioning. The enterprising Web site. is listed: More than 64% of Internet users said that what gives you confidence to make contact with a brand is the recommendation of friends and speaking more than 67% of marks in these communities. And now more than ever buying decisions are not separated from the influence of others. So the strategy is to position your brand through the trust and credibility, form relationships and personal because that may be fruitful for both parties.