Basic structure of a sales letter. Internet visitors to a website read from top to bottom, so that the sales letter is structured as a series of blocks that are also organized from top to bottom and designed to attract attention from potential customers, to motivate to purchase action. Block header This is the first block of the structure of a sales letter and its main purpose is to draw attention to the prospectus. Is mainly based on a paragraph of text, formatted holder called a font size large enough to be easily read before the first 20 seconds of the visitor opens the page. It may also be combined with a header graphic (graphic or banner) that lies just above the headline text. Usually also contains a subtitle whose main objective is to talk about and increase interest holder of the listing to read the sales letter.Block credentials This second block is to establish the confidence of the company that makes the offer and is composed of several paragraphs of text which shelled the arguments for establishing the credibility of the seller. Block benefits – This is the block information to highlight the benefits for the product, service or offer will have for the prospectus if you perform the action goal of sales letter. Here are the main reasons why the prospect should take action and detailed that you’ll get if you take it. But do not talk about the product or service. Block presentation of a leaflet designed to inform the product, service or resource that is being promoted, highlighting the features and benefits of the same language in a profit for the prospectus. Block testimony This block will be composed of real testimonials from satisfied customers or people who have used the product, service or resource and aims to establish the credibility of the offer being made in the sales letter.Block garantita This section is reserved to communicate to you the security you have with the purchase of the product, service or resource and the aim is to overcome the barrier of mistrust, previously unable to prove, see or touch the product or service, and we’re talking about internet sales or sales through direct marketing: Sales order, catalog sales or television sales promotion. Block call to action to request the prospectus to take a specific action: purchase, subscription, request additional information, phone call, etc.. It is an important bloc for the entire sales letter is intended to be preparing the prospectus to be in the best position to take a positive decision. In her case that such action is the purchase of a product or service, this is the place for the first time tells the listing price of the offer that is being promoted.Block bonuses or royalties If the offer carry additional items as gifts for the duration of a particular promotion, this is the next section, which must go into the sales letter and aims to help the prospect to make a positive decision encouraged by the opportunity to get the promotion gifts. Block summary Specially designed to summarize the benefits of the offer that is being promoted with this sales letter and request to return the prospectus has to take action. This is the set of basic blocks that contain most of the sales letters you can find in the Internet business websites and the order they are placed. However may include other blocks and even change some of these positions: for example the placement of block after block just testimonies header or incorporate an additional block of testimony, including a website to share.
Archive for October 2013
A child, dreamed of being doctor, dolls of cloth and carey of her younger sisters, were his first patients, their parents also dreamed to be doctor, at age 4, dress as Galen and the small desfilaba in the main square of his hometown in parades by fiestas patrias, lived, studied and grew up between dreams, continued dreaming of his mother sent him to Piura study at a prestigious Grand unit school San Miguel de Piura, left back Juan Palacios of Chulucanas and tender friends in the city while his mother dreamt, the teenager leaned to literature and politics – when this was decent-, but at the end of high school, joined the dream of the mother and began studying medicine that was not easy! And one year, one day, one morning the dream became reality! young graduated from medical surgeon, dolls were meat and bone, nails and pins were replaced by syringes the blood was real pain and suffering were true, the dream was full until that young graduated from Gyneco-obstetrician, he walked white already, for parade!, but to heal and fight against diseases and death and go well did it very! but one day out there hiding, death began to pursue him, walked him in the Amazon junglelosing on the road, as he walked from the heart of the jungle to the samiria River transporting to a surgical patient at the Hospital in Pucallpa, three days lived in the Green hell, three days and two nights only watched his eschatological horizon, was still a young man of 28 years, but it was already marked, he saved on that occasion thanks to a few dogs that spotted it and sniffing when she fell dying on the weed after many hours of stingsbites and dehydration, recovered and returned to the city, faced and defeated many times death and one damn night, demons dressed up drug addicts and They rammed their car which was traveling, killing her young daughter Natalie del Pilar, leaving him seriously wounded, where he met the agony, insanity and hell white operating theatres, the ICU and hospital stay, 5 months later returned to work and continued beating to death several times, but one ordinary afternoon told mouth of jug that he had cirrhosis liverCancer, I required of transplantation, otherwise I would die!, smiled and told him shadows do you think that you already won? .the transplant was carried out with success, at the time, precise and accurate and the doctor who once dreamed of being such, again defeated death, now continues fighting and beating death this watch you what ambush prepare?